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DIGITAL MARKETING TRAINING
DIGITAL MARKETING TRAINING
Curriculum
10 Sections
39 Lessons
36 Hours
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Module 1: Introduction to Digital Marketing
3
1.1
Overview of Digital Marketing & Its Importance
1.2
Traditional vs. Digital Marketing
1.3
Understanding the Digital Marketing Funnel
Module 2: Website Planning & Development
3
2.1
Basics of Website Design & UX (User Experience)
2.2
Introduction to WordPress & Website Builders
2.3
Landing Page Optimization for Conversions
Module 3: Search Engine Optimization (SEO)
5
3.1
Introduction to SEO & Search Engine Algorithms
3.2
Keyword Research & Competitive Analysis
3.3
On-Page & Off-Page SEO Techniques
3.4
Link Building & Backlink Strategies
3.5
SEO Tools: Google Search Console, Ahrefs, SEMrush
Module 4: Pay-Per-Click (PPC) & Google Ads
5
4.1
Introduction to Google Ads & Paid Advertising
4.2
Search Ads, Display Ads, and Video Advertising
4.3
Bidding Strategies & Budget Optimization
4.4
Google Ads Campaign Setup & Management
4.5
Conversion Tracking & Performance Analysis
Module 5: Social Media Marketing (SMM)
5
5.1
Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube)
5.2
Social Media Strategy & Content Planning
5.3
Facebook & Instagram Ads – Campaign Creation & Targeting
5.4
LinkedIn & Twitter Ads – Lead Generation & Branding
5.5
Influencer Marketing & Community Engagement
Module 6: Content Marketing & Blogging
4
6.1
Importance of Content Marketing in Digital Strategy
6.2
Blogging & Article Writing for SEO
6.3
Video Marketing & YouTube Optimization
6.4
Copywriting & Storytelling Techniques
Module 7: Email Marketing & Automation
4
7.1
Introduction to Email Marketing Strategies
7.2
List Building & Lead Nurturing
7.3
Email Campaign Optimization & A/B Testing
7.4
Tools: Mailchimp, HubSpot, ConvertKit
Module 8: Analytics & Performance Tracking
3
8.1
Google Analytics & Data Interpretation
8.2
Key Metrics & KPIs in Digital Marketing
8.3
Reporting & Performance Optimization
Module 9: Affiliate Marketing & Monetization
3
9.1
Introduction to Affiliate Marketing & Passive Income
9.2
Setting Up Affiliate Campaigns
9.3
Best Affiliate Networks & Strategies
Module 10: Digital Marketing Strategy & Career Guidance
4
10.1
Creating a Full Digital Marketing Strategy
10.2
Resume Building & Interview Preparation
10.3
Freelancing & Business Growth Opportunities
10.4
Certification Preparation (Google Ads, HubSpot, Facebook Blueprint)
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Search Ads, Display Ads, and Video Advertising
Google Ads Campaign Setup & Management
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